positioning

The energy-resonance positioning is a powerful tool with which we can clearly elevate your service offerings above the broad mass of your competitors. Why is that so important? The competition is hardly ever won or lost over the product. The service is decisive for the customer’s decision to buy. Furthermore, it plays a key role in winning and keeping high-performance sales partners. Thanks to the energy-resonance positioning, you are always a step ahead of your competitors.

Without clear positioning, advertising activities risk missing the mark. That wastes money and important sales opportunities are lost. Therefore the first performance module in the ELM method is a positioning workshop. Thus we lay the foundations for your local brand management to develop its full potential and stimulate the desired success.

Your workshop leader

Your positioning workshop is conducted by Thomas Ötinger, the managing director of marcapo GmbH, a certified positioning professional and head of the positioning centre for service brands. Together with Peter Sawtschenko, Thomas Ötinger has adapted the energy-resonance positioning especially for the local brand management and marketing service. That means you have the unique opportunity to exploit the tried-and-tested positioning system by Peter Sawtschenko for the success of your service brand.